Live sample coverage from TikTok · US · food & snacks · August 3, 2026
Kraft Heinz. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Kraft Heinz owns the food-hack feed: Lunchables' viral 'CharcuteRing' broke out, and Kraft Mac and Philadelphia power endless recipe content. A CharcuteRing clip from @lorensharice topped 10.2M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Kraft Heinz conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Kraft Heinz right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Kraft Heinz conversation.
Official accounts show up lightly; creators turn the products into hacks, recipes and viral moments.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Kraft Heinz-owned share · UGC share of Kraft Heinz TikTok reach (30d)
Kraft Heinz's brands post occasionally, but home cooks, chefs and comedy creators drive nearly all of the reach across Lunchables, Kraft Mac, Heinz and Philadelphia.
Top 6 creators · last 7 days
The house codes
CharcuteRing, mac hacks, Philly desserts, comfort cooking, value. Tracked.
How each part of the Kraft Heinz portfolio moves on social, including the signals the company can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.