Live sample coverage from TikTok · US · snack & protein bars · August 5, 2026
KIND. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
KIND owns a better-for-you snacking feed: a KIND x Robert Rausch 'Traitors' free-breakfast campaign, dietitians defending it in the lunchbox debate, and creators calling the nut bars the best-tasting healthier option, with an added-sugar pushback alongside. A breakfast-protein clip from @robert_kelley hit 8.4M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the KIND conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about KIND right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the KIND conversation.
The official channel and partners seed launches; creators turn KIND into lunchbox picks, taste tests and protein swaps.
Owned vs. UGC reach · last 30 days
~15%vs~85%
KIND-owned share · UGC share of KIND TikTok reach (30d)
KIND's own channel and partner creators seed the campaigns, but the reach comes from creators, from dietitians weighing in on lunchboxes to snack reviewers ranking the nut and protein bars as a tastier, gluten-free, high-fibre pick.
Top 6 creators · last 7 days
The house codes
The Robert Rausch breakfast campaign, the dietitian lunchbox debate, best-tasting healthier snack, protein & zero-sugar swaps, the 'not actually healthy' pushback, the price knock. Tracked.
How the KIND conversation moves on social, plus the signal KIND can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.