Live sample coverage from TikTok · US · Pringles, Cheez-It & Pop-Tarts · August 5, 2026
Kellanova. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Kellanova owns a snack-hack feed: a viral Cheez-It Crunch takeover, the Family-Guy 'butter on a Pop-Tart' revival, Pringles flavor-stacking and World-Cup match-day sets, and gourmet Rice Krispies Treats, with a Pop-Tarts sugar knock alongside. A Cheez-It Crunch clip from @cousinjohnny hit 11.3M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Kellanova conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Kellanova right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Kellanova conversation.
Brand channels and partners seed the launches; creators turn Kellanova into snack hacks, taste tests and match-day sets.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Kellanova-owned share · UGC share of Kellanova TikTok reach (30d)
Kellanova's brand channels (Pringles, Cheez-It, Pop-Tarts) and partner creators seed the launches, but the reach comes from creators, from Cheez-It Crunch skits and butter-on-a-Pop-Tart taste tests to Pringles flavor stacks and gourmet Rice Krispies Treats.
Top 6 creators · last 7 days
The house codes
The Cheez-It Crunch takeover, the butter-on-a-Pop-Tart revival, Pringles stacking & World Cup match day, elevated Rice Krispies Treats, the Pop-Tarts sugar knock, the Cheez-It ad backlash. Tracked.
How the Kellanova conversation moves on social, plus the signal Kellanova can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.