Live sample coverage from TikTok · July 13, 2026
Just Eat. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
@sh1loka's throwback to the Katy Perry "Did Somebody Say" ad pulled 1.8 million views, and creators are treating the 2022 jingle as peak advertising all over again.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Just Eat conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Just Eat right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Just Eat conversation.
Almost none of this is coming from Just Eat's own account. The jingle nostalgia, the singing covers and the memes are all fan-made.
Owned vs. UGC reach · last 30 days
~15%vs~85%
@lorealparisusa owned share · UGC share of Just Eat US TikTok reach (30d)
Just Eat's own channels barely feature here. The wave is creator-made: @sh1loka (1.8M) and @trinityandbryce101 (781K) are fans reviving the jingle, not the brand.
Top 6 creators · last 7 days
The house codes
Did Somebody Say, grocery hauls, delivery robots, Angry Ginge, the AI assistant. Tracked.
Each Just Eat storyline creators are pushing right now, plus the service-fail signal comms shouldn't ignore.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.