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Live sample coverage from TikTok · Forensic & claims category read · August 11, 2026

J.S. Held. Watched closely.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
J.S. Held itself surfaced in a single video. The category it works in surfaced in three hundred, led by a CBS News clip of expert testimony at 14.4 million views. Expert witness work is now mass-audience content, whether or not the firm is named.
Trending now · pulled from dig
Narrative intelligence

The stories driving the J.S. Held conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about J.S. Held right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the J.S. Held conversation.

This page is a category read, not a brand read. It shows the conversation J.S. Held's expertise sits inside, and how visible that work has become without any of these firms choosing to be there.

Owned vs. UGC reach · last 30 days
~0%vs~100%
Owned share · UGC share of J.S. Held TikTok reach (30d)
The firm has effectively no footprint here. Its only mention was a true-crime creator reading Idaho v. Kohberger court documents at around three thousand views, while the category around it is measured in millions.
Top 6 creators · last 7 days
See the creators moving J.S. Held's forensic and claims conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Expert testimony, forensic science, insurance fraud and SIU, forensic nursing, courtroom credibility, clip distortion. Tracked.

Each part of the forensic and claims conversation with its live sentiment, and the read a professional-services marketing lead would want before deciding whether to enter it.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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