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Live sample coverage from TikTok · July 24, 2026

JOE & THE JUICE. Watched in real time.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
JOE & THE JUICE runs one of the most lifestyle-coded signals in the category: a cult sandwich menu, good-looking baristas and an it-girl aesthetic that fans film obsessively, a fast global footprint, and a running debate about whether the experience is worth the price.
Trending now · pulled from dig
Narrative intelligence

The stories driving the JOE & THE JUICE conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about JOE & THE JUICE right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the JOE & THE JUICE conversation.

A view of the JOE & THE JUICE conversation on public social, carried by sandwich reviewers, barista-experience fans and the brand's global market accounts.

Owned vs. UGC reach · last 30 days
~15%vs~85%
Owned share · UGC share of JOE & THE JUICE TikTok reach (30d)
JOE posts across its market accounts, but the brand is carried by fans filming their sandwiches, baristas and cafe visits. Reach sits with creators like @willemdabo and @cabreranali, not the corporate feed.
Top 6 creators · last 7 days
See the creators moving JOE & THE JUICE's coffee-and-juice conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Sandwich devotion, the barista experience, the it-girl aesthetic, global and new drops, the small fixes fans want, and the price tag. Tracked.

Each storyline shaping how JOE & THE JUICE shows up on social, including the value and product critiques a premium lifestyle brand has to watch.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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