Live sample coverage from TikTok · Virginia · colonial history · July 29, 2026
Jamestown-Yorktown Foundation. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Sensory, hands-on history is winning on social. The season's top clip, from @history.codec at 33.4K views, compares British and Continental Army rations, as the #America250 wave lifts Jamestown Settlement and the American Revolution Museum at Yorktown.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Jamestown-Yorktown conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Jamestown-Yorktown right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Jamestown-Yorktown conversation.
Official accounts post, but visitors and history creators set the tone, turning museum visits into shareable moments.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Official-channel share · UGC share of Jamestown-Yorktown TikTok reach (30d)
The Foundation's official channels and Virginia tourism accounts like @visitwilliamsburg do surface, but visiting families, history creators and reenactment fans drive most of the reach.
Top 6 creators · last 7 days
The house codes
Reenactments, exhibits, cannon fire, field trips, #America250. Tracked.
How each part of the living-history experience shows up on social, plus the signal the Foundation can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.