Live sample coverage from TikTok · US · plant-based meat · August 5, 2026
Impossible Foods. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Impossible Foods owns a plant-based-swap feed: the Impossible Whopper habit, home cooks swapping in Impossible meat, and blind taste tests where creators say it beats the real thing, with a 'why fake meat?' pushback alongside. A vegetarian-transition clip from @itsevannoelle hit 396.5K views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Impossible Foods conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Impossible Foods right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Impossible Foods conversation.
The official channel seeds launches; creators turn Impossible into fast-food swaps, home cooking and taste tests.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Impossible-owned share · UGC share of Impossible Foods TikTok reach (30d)
Impossible Foods' own channel posts steadily, but the reach comes from creators, from new vegetarians documenting the Impossible Whopper to home cooks and blind-taste-testers putting Impossible beef, nuggets and sausage head-to-head with the real thing.
Top 6 creators · last 7 days
The house codes
The Impossible Whopper habit, cooking with Impossible meat, blind tests & 'better than real', family meals & eating out, the 'why fake meat?' pushback, the luxury-price knock. Tracked.
How the Impossible Foods conversation moves on social, plus the signal Impossible can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.