Huggies. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Huggies conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Huggies right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Huggies conversation.
A view of the Huggies conversation on public social with the brand's own channel set aside, carried by parenting creators, product reviewers, deal-hunters and clean-label critics.
The #HuggiesFirsts celebrity wave, sentimental parenting, the review engine, deals and Costco hauls, the diaper war, and the ingredient skeptics. Tracked.
Each storyline shaping how Huggies shows up on social once its own channel is set aside, including the clean-label scrutiny a mass baby brand has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.