Live sample coverage from TikTok · Australia · super & investing · July 29, 2026
Where HUB24 competes. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
HUB24 itself barely registers on TikTok, so this is a live read on the category it competes in. The season's top clip, from @juliofuntv at 380.8K views, casts Australians' super as a 'national asset' the government wants a say in.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Australian super & investing conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Australian super & investing right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Australian super & investing conversation.
In Australian super and investing, creators and advisers set the agenda. Fund and platform channels surface only occasionally.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Owned fund/platform share · UGC share of category TikTok reach (30d)
Fund and platform channels barely feature. @restsuper's volatility explainer (686.5K) and @melbournecityfc's Hostplus partnership (262.4K) are the rare owned hits, while independent creators and advisers run the rest of the category.
Top 6 creators · last 7 days
The house codes
Super funds, ETFs, SMSFs, tax, apps, advice. Tracked.
The entities and themes moving inside the category HUB24 plays in, plus the signal a platform brand can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.