Live sample coverage from TikTok · July 20, 2026
HSE24. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
HSE keeps a modest direct footprint on TikTok, so this is a read on the German teleshopping category it competes in: the QVC product crossovers, teleshopping parodies and the running debate over the format's future, plus HSE's own moderators and host-owned brands.
Trending now · pulled from dig
Narrative intelligence
The stories driving the HSE24 conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about HSE24 right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the HSE24 conversation.
A category-intelligence view: what German TikTok says about the teleshopping world HSE competes in, not just the brand's own feed.
Owned vs. UGC reach · last 30 days
~10%vs~90%
@lorealparisusa owned share · UGC share of HSE24 US TikTok reach (30d)
HSE's reach on TikTok runs through its on-air talent: moderators and brand partners like @clarissa_jungbluth and @anuschkamiccoli, while the category's biggest numbers belong to teleshopping comedy and QVC crossovers.
Top 6 creators · last 7 days
The house codes
The format's future, the social-commerce pivot, parody, HSE's moderators, host brands, and the million-euro hour. Tracked.
Each storyline shaping the German teleshopping category HSE operates in, plus the existential question hanging over it.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.