Live sample coverage from TikTok · United Kingdom · August 16, 2026
HSBC UK. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
HSBC UK owns the top of its own feed for once: the My Money Week financial-education films are the single highest-reach thing in the category at 3.5M views. One scroll further and the same brand is being ranked C-tier in a banking tier list with 1.4M views. Both are the brand.
Trending now · pulled from dig
Narrative intelligence
The stories driving the HSBC UK conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about HSBC UK right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the HSBC UK conversation.
A view of the HSBC UK conversation on public social, with the bank's own channel counted alongside what creators are saying about it.
Owned vs. UGC reach · last 30 days
~55%vs~45%
@lorealparisusa owned share · UGC share of HSBC UK US TikTok reach (30d)
Unusually for a UK bank, HSBC UK's owned channel carries the reach: three @hsbcuk films account for most of the impressions in this sample. The independent side is smaller but far more opinionated, and it is where app experience, switching offers and the bank's history get argued out.
Top 6 creators · last 7 days
The house codes
The financial-education engine, the tier-list verdict, the mortgage-and-switching chatter and the history that keeps resurfacing — the storylines shaping how HSBC UK reads on social.
Each storyline moving the HSBC UK conversation in the UK right now.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.