Live sample coverage from TikTok · July 20, 2026
Howard Law. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Howard Law owns Black law-school TikTok through graduation-season pride and "acceptance season" reactions, powered by its standing as the top HBCU for Black law students, though a louder critical thread about cost and administrative friction at the university runs underneath it.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Howard University School of Law conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Howard University School of Law right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Howard University School of Law conversation.
The school rides in on its students' milestones: the reach is acceptance and graduation moments, not the institution's own posts.
Owned vs. UGC reach · last 30 days
~15%vs~85%
@lorealparisusa owned share · UGC share of Howard University School of Law US TikTok reach (30d)
The official @howardlawschool account posts the single biggest clip (the Class of 2026 graduation), but the reach belongs to students, admits and grads: creators like @imanib3lle and @spencerjones444 documenting the road in and out of HUSL.
Top 6 creators · last 7 days
The house codes
Graduation pride, acceptance season, HBCU identity, the application playbook, the lawyer journey, and the cost friction. Tracked.
Each storyline shaping how Howard Law shows up on TikTok, plus the administrative friction students keep flagging.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.