Home Instead. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Home Instead conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Home Instead right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Home Instead conversation.
A view of the Home Instead conversation on public social, carried by local franchise offices and their Care Professionals rather than a single national brand account.
The Care Professional standard, the viral interview, the five-star employer, a day in the life, brand-led not client-led, and the care-sector reality. Tracked.
Each storyline shaping how Home Instead shows up on social, including the brand-led-reach reality a franchise care network has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.