Live sample coverage from TikTok · UK · health & wellness · August 3, 2026
Holland & Barrett. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Holland & Barrett runs one of the most brand-led feeds in UK wellness: its 'Back Yourself' campaign, collagen reviews and store-find content carry the conversation, with creator supplement reviews from @bellagoesshopping leading at 6.9K views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Holland & Barrett conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Holland & Barrett right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Holland & Barrett conversation.
The brand posts heavily, but creator reviews and store finds are what turn browsers into buyers.
Owned vs. UGC reach · last 30 days
~40%vs~60%
Holland & Barrett-owned share · UGC share of Holland & Barrett TikTok reach (30d)
Unusually for the category, Holland & Barrett's own account is one of the loudest voices, running the 'Back Yourself' campaign alongside creator reviews from @genuinelykayla and supplement hauls.
Top 6 creators · last 7 days
The house codes
Back Yourself, collagen, supplements, partnerships, store finds. Tracked.
How each part of the Holland & Barrett conversation moves on social, plus the signal the retailer can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.