Live sample coverage from TikTok · Australia · home painting & colour · July 29, 2026
Where Haymes competes. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Haymes Paint holds a small but genuine corner of Australian paint TikTok, so this is a live read on the category it competes in. The mood right now is cosier: warm neutrals and feature walls, while Bunnings paint sales via @bunningstrade pull 2.1M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Australian home painting conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Australian home painting right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Australian home painting conversation.
Retailers and brands post, but painters and renovators explain colour and quality to the people actually choosing paint.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Brand/retailer share · UGC share of category TikTok reach (30d)
Retailer and brand accounts like @bunningstrade and local Haymes stores post, but professional painters, renovators and homeowners drive nearly all of the category's reach.
Top 6 creators · last 7 days
The house codes
Warm whites, feature walls, DIY, brand tests, colour advice. Tracked.
How each part of the Australian painting conversation moves, plus the signal a brand like Haymes can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.