Haleon. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Haleon conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Haleon right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Haleon conversation.
A portfolio view of the Haleon conversation on public social across Sensodyne, Panadol and Centrum, carried by regional brand channels and creators rather than one global account.
Sensodyne's clinical authority, the Sensodyne skit, Panadol's viral humour, Centrum's daily wellness, the Southeast Asia engine, and the ingredient scrutiny. Tracked.
Each storyline shaping how Haleon's brands show up on social, including the ingredient-scrutiny reality a consumer-health portfolio has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.