haart. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the haart conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about haart right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the haart conversation.
A view of the haart conversation on public social with the brand's own branded channels removed, leaving news, critics, customers and agents' personal accounts.
The car-age hiring scandal, the GDPR and aggressive-marketing backlash, the story in the press, conditional selling, agents building personal brands, and the listing showcases. Tracked.
Each storyline shaping how haart shows up on social once its own branded channels are stripped out, including the compliance and sales-practice questions the brand has to answer.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.