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Live sample coverage from TikTok · Michigan · Governance read · August 12, 2026

Grosse Pointe Schools. Watched closely.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
The most-watched Grosse Pointe Schools clip of the year is local news coverage of a lawsuit, at 48,514 views. Nothing the district published comes close. Board business, not school life, is what the public actually sees.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Grosse Pointe Public Schools conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Grosse Pointe Public Schools right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Grosse Pointe Public Schools conversation.

This page is scoped deliberately. It covers district governance, budget and school life, and leaves out the personal disputes and identity-politics threads circulating around the district, along with posts about Grosse Pointe the place rather than the schools. The lawsuit is cited as a fact in the narrative below rather than shown in the belt. What remains is the read a superintendent or comms lead can act on.

Owned vs. UGC reach · last 30 days
~15%vs~85%
Owned share · UGC share of Grosse Pointe Public Schools TikTok reach (30d)
The district's own channels are excluded from every number here, and they were a small share to begin with. Almost all of this reach belongs to parents, students, local news and community accounts.
Top 6 creators · last 7 days
See the creators moving Grosse Pointe Public Schools's school district conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Athletics, performing arts, community programmes, district reputation, board and legal, budget and transparency. Tracked.

Each part of the district's public footprint with the thread running underneath it, and the thing a comms lead would want to know before the next board meeting.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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