Live sample coverage from TikTok · Global · August 16, 2026
Galderma. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
The Galderma portfolio is being sold by other people. A dermatologist's two-step Cetaphil morning routine is the highest-reach post in the set at 11.3M views, and the single most commercially loaded line in the sample is a doctor announcing that Epiduo is now available without a prescription. That is a distribution change, delivered as content.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Galderma conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Galderma right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Galderma conversation.
A view of the Galderma conversation on public social across Cetaphil, Differin, Alastin, Restylane and Sculptra, in English-language content.
Owned vs. UGC reach · last 30 days
~20%vs~80%
@lorealparisusa owned share · UGC share of Galderma US TikTok reach (30d)
Brand-owned accounts do post, and Differin's own routine films clear 2M. But the demand signal sits with dermatologists and skin creators: they set the routine, name the product, and in several cases tell the audience exactly where and how to buy it.
Top 6 creators · last 7 days
The house codes
The dermatologist routine, the prescription-to-shelf moment, the UV-camera proof test and the comparison shoppers keep relitigating — the storylines moving Galderma's brands.
Each storyline shaping where the Galderma portfolio converts, and where it leaks.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.