Live sample coverage from TikTok · Global · fresh pineapples & bananas · August 5, 2026
Fresh Del Monte. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Fresh Del Monte owns a fresh-produce feed led by the Pinkglow pink pineapple, taste tests, novelty reactions and a viral grocery mascot, even as lab-grown and patent-restriction gripes run alongside. A robot 'Pineapple' mascot from @thestoryofkels hit 11.6M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Fresh Del Monte conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Fresh Del Monte right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Fresh Del Monte conversation.
Official accounts seed the recipes; creators turn Fresh Del Monte into Pinkglow taste tests, novelty reactions and produce sightings.
Owned vs. UGC reach · last 30 days
~20%vs~80%
Fresh Del Monte-owned share · UGC share of Fresh Del Monte TikTok reach (30d)
Fresh Del Monte's official accounts post recipes and product across markets, but shoppers and reviewers drive the bulk of the reach, taste-testing the Pinkglow pineapple, reacting to its pink flesh and spotting Del Monte bananas and avocados worldwide.
Top 6 creators · last 7 days
The house codes
The mascot goes viral, Pinkglow taste tests, the pink-novelty pull, global produce sightings, lab-grown pineapple claims, you can't grow your own. Tracked.
How the Fresh Del Monte conversation moves on social, plus the signal Fresh Del Monte can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.