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Live sample coverage from TikTok · July 26, 2026

Fit Fusion. Watched in real time.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Fit Fusion runs Crunch Fitness clubs, and the Crunch conversation on TikTok is high-energy and club-coded: a "no judgments" culture, packed group-fitness classes, a relentless new-club hype machine as the chain expands, and creator routines, with the friction landing on value, drip pricing and how hard it is to cancel.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Fit Fusion conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Fit Fusion right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Fit Fusion conversation.

A view of the Crunch Fitness conversation on public social, blending local-club new-opening hype with member reviews, workout routines and honest gripes.

Owned vs. UGC reach · last 30 days
~15%vs~85%
Owned share · UGC share of Fit Fusion TikTok reach (30d)
This is a category read of the Crunch Fitness conversation Fit Fusion's clubs live in. Local Crunch accounts drive real reach with new-club hype, but members and gym creators carry the day-to-day. Voices like @demetriusmurphy and store accounts like @crunchfortwayne shape the vibe.
Top 6 creators · last 7 days
See the creators moving Fit Fusion's gym conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

The club-vibe culture, group fitness and the class rush, the new-club hype machine, reviews and creator routines, the value question, and the fees-and-cancellation friction. Tracked.

Each storyline shaping how Crunch Fitness shows up on social, including the pricing and cancellation critiques a fast-expanding gym chain has to watch.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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