Ferrum College. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Ferrum College conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Ferrum College right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Ferrum College conversation.
A view of the Ferrum College conversation on public social, carried by student-athletes, incoming students and the local Appalachian community rather than the college's own account.
The Appalachian flatfoot, the D2 transition, the student-athlete grind, new-student hype, the Ferrum Rising voice, and the small-school reality. Tracked.
Each storyline shaping how Ferrum College shows up on social, including the modest-reach reality a small rural college has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.