We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept all", you consent to our use of cookies.

Accept all
Ferrara logo
Live sample coverage from TikTok · US · candy · August 5, 2026

Ferrara · Nerds. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Ferrara's Nerds Gummy Clusters own a candy-obsession feed, unexpected pairings, 7 Brew and Crumbl collabs and endless memes, even as a viral arsenic-lawsuit scare runs alongside. A brie-and-Gummy-Clusters pairing from @marinfrenchcheese hit 1.2M views.
Book a demo
Trending now · pulled from dig
Narrative intelligence

The stories driving the Ferrara conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Ferrara right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
Book a demo to unlock
Owned content vs. UGC

Who's actually calling the Ferrara conversation.

Official channels stay quiet; creators turn Ferrara into Gummy Clusters pairings, collab reviews, memes and hauls.

Owned vs. UGC reach · last 30 days
~10%vs~90%
Ferrara-owned share · UGC share of Ferrara TikTok reach (30d)
Ferrara's own channels post lightly. Snack reviewers, meme creators and superfans drive nearly all of the reach, turning Nerds Gummy Clusters into pairings, collab drinks, memes and hauls across the Trolli, Brach's and SweeTarts portfolio.
Top 6 creators · last 7 days
See the creators moving the Ferrara conversation.
Creator type, narratives, follower counts, and recommended actions.
Book a demo to unlock
The house codes

Gummy Clusters obsession, the 7 Brew & Crumbl collabs, meme moments, Trolli & the wider portfolio, the arsenic lawsuit, Trolli gummy-pop flops. Tracked.

How the Ferrara conversation moves on social, plus the signal Ferrara can act on.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
Book a demo to unlock
From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
Book a demo to unlock