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Live sample coverage from TikTok · July 23, 2026

Executive Traveller. Watched in real time.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Executive Traveller keeps a light direct presence on TikTok, so this is a read on the premium air-travel world it covers: flagship first-class suites, cabin and lounge reviews, the "was it worth it" value debate, the points-and-upgrade game, and the flights that disappoint.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Executive Traveller conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Executive Traveller right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Executive Traveller conversation.

A category-intelligence view of the premium air-travel conversation Executive Traveller covers, drawn from public social rather than the brand's own feed.

Owned vs. UGC reach · last 30 days
~2%vs~98%
@lorealparisusa owned share · UGC share of Executive Traveller US TikTok reach (30d)
Executive Traveller barely posts here; the premium-flying conversation is carried by reviewers and frequent flyers. The reach sits with creators like @loungeguru and @rachel.tyers, the same expert-review lens Executive Traveller is built on.
Top 6 creators · last 7 days
See the creators moving Executive Traveller's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

When premium disappoints, the flagship-suite flex, cabin reviews and reveals, the value debate, points and upgrades, and where Executive Traveller fits. Tracked.

Each storyline shaping how premium air travel shows up on social, including the reviews that hold airlines to account.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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