Edelman. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Edelman conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Edelman right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Edelman conversation.
Edelman barely posts here — the footprint is creators, marketers and journalists using the Trust Barometer as a reference point, which is both the reach and the risk.
The Trust Barometer, dream-agency recruitment, creator-strategy leadership, and the "elitist metrics" critique. Tracked.
Each Edelman storyline surfacing on TikTok this quarter, plus the reputation friction a trust authority can't ignore.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.