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Dr. Oetker logo
Live sample coverage from TikTok · Global · frozen pizza & baking · August 5, 2026

Dr. Oetker. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Dr. Oetker owns a frozen-pizza-upgrade feed: creators reviewing the refreshed iTal, Ristorante and Suprema ranges for a bigger, crispier base and more toppings, plus a baking-and-pudding hack lane. An iTal Pizza review from @milapopss hit 12.8M views.
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Trending now · pulled from dig
Narrative intelligence

The stories driving the Dr. Oetker conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Dr. Oetker right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Dr. Oetker conversation.

Official accounts seed the launches; creators turn Dr. Oetker into pizza reviews, convenience meals and baking hacks.

Owned vs. UGC reach · last 30 days
~30%vs~70%
Dr. Oetker-owned share · UGC share of Dr. Oetker TikTok reach (30d)
Dr. Oetker's official accounts post heavily across markets, but creators still drive the majority of reach, from South African and UK pizza reviewers testing the refreshed ranges to home bakers turning pudding and cake mixes into hacks.
Top 6 creators · last 7 days
See the creators moving Dr.the Dr. Oetker conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

The pizza-upgrade wave, crispy base & toppings, everyday convenience, baking & pudding hacks, worst-pizza rankings, Suprema letdown. Tracked.

How the Dr. Oetker conversation moves on social, plus the signal Dr. Oetker can act on.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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