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Live sample coverage from TikTok · US · fresh fruit & Dole Whip · August 5, 2026

Dole. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Dole owns a runaway 'at-home Dole Whip' feed, Ninja Creami and Slushi copycats pitched as cheaper than the Disney park, plus retail pints and healthier spins, while a viral alcohol-infused fruit-cup scare runs alongside. A coconut copycat from @dowellcooks hit 1.3M views.
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Trending now · pulled from dig
Narrative intelligence

The stories driving the Dole conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Dole right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Dole conversation.

Official and sponsored posts seed the retail line; creators turn Dole into copycat Dole Whip, park nostalgia and freezer-aisle reviews.

Owned vs. UGC reach · last 30 days
~15%vs~85%
Dole-owned share · UGC share of Dole TikTok reach (30d)
Dole's own channels and sponsored creators seed the retail launches, but home cooks, dessert reviewers and Disney fans drive the bulk of the reach across copycat Dole Whip recipes, park nostalgia and freezer-aisle finds.
Top 6 creators · last 7 days
See the creators moving the Dole conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

At-home Dole Whip boom, Disney-park nostalgia, retail pints & Costco, healthier & high-protein spins, alcohol-fruit-cup alarm, overpriced at the source. Tracked.

How the Dole conversation moves on social, plus the signal Dole can act on.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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