Diageo. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Diageo conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Diageo right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Diageo conversation.
A category view of the Guinness and Johnnie Walker conversation on public social, carried by fans, bartenders and home cooks rather than Diageo's own accounts.
Splitting the G, Johnnie Walker's prestige play, Guinness as a ritual, St Patrick's and Irish identity, Guinness in the kitchen, and the acquired-taste note. Tracked.
Each storyline shaping how Diageo's flagship brands show up on social, including the acquired-taste reality a stout has to win people over on.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.