Live sample coverage from TikTok · US · canned fruit & veg · August 5, 2026
Del Monte. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Del Monte owns the canned-corn recipe feed, Mexican Street Corn and Southwest corn turned into elote dips and burritos, even as a US bankruptcy and a 'lab-grown pineapple' backlash run alongside. A cottage-cheese elote from @jnewtrition hit 1.0M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Del Monte conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Del Monte right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Del Monte conversation.
Official channels stay quiet in the US; creators turn Del Monte into corn recipes, pantry hauls and canned-food explainers.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Del Monte-owned share · UGC share of Del Monte TikTok reach (30d)
Del Monte's own channels post lightly in the US. Home cooks, fitness creators, doctors and news accounts drive nearly all of the reach, turning the cans into street-corn recipes, pantry hauls and canned-food explainers.
Top 6 creators · last 7 days
The house codes
Canned-corn recipe hacks, pantry staples & fruit cups, farm & vintage curiosity, canned-food credibility, bankruptcy fallout, lab-grown pineapple claims. Tracked.
How the Del Monte conversation moves on social, plus the signal Del Monte can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.