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Live sample coverage from TikTok · United States · July 31, 2026

Dave & Buster's. Watched in real time.

dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Dave & Buster's runs on TikTok as the summer arcade circus: the gas-station-themed Perfect Pump game and the New Summer 10 lineup drive tens of millions of views, prize-redemption creators grind for Switch 2 and PS5 consoles, and Futbol HQ watch parties push the sports-bar side, with the honest note that the biggest viral hits also mock the irony of paying to simulate pumping gas.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Dave & Buster's conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Dave & Buster's right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Dave & Buster's conversation.

A view of the Dave & Buster's conversation on public social, carried by arcade, prize-hunting and food creators and sponsored influencers far more than the brand's own account.

Owned vs. UGC reach · last 30 days
~20%vs~80%
Owned share · UGC share of Dave & Buster's TikTok reach (30d)
Dave & Buster's TikTok reach is mostly creators and sponsored influencers rather than the brand channel. Sponsored hits like @romeocenten0 and @jerseyyjoe drive the Perfect Pump moment, while the official @daveandbusters account posts Futbol HQ and new-game teasers.
Top 6 creators · last 7 days
See the creators moving Dave & Buster's's arcade and eatertainment conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

The Perfect Pump breakout, the New Summer 10, the prize-redemption grind, eat-play value, the Futbol HQ push, and the pay-to-pump-gas irony. Tracked.

Each storyline shaping how Dave & Buster's shows up on social, including the is-it-worth-it irony a paid-arcade brand has to navigate.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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