Live sample coverage from TikTok · US · yogurt & high-protein · August 4, 2026
Danone · Oikos. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Danone's flagship Greek yogurt owns the high-protein dessert-hack feed: 'fluffy yogurt', zero-sugar bakes and proffee. A coffee-in-yogurt hack from @jnewtrition hit 1.9M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Oikos conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Oikos right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Oikos conversation.
Official channels stay quiet; creators turn the yogurt into fluffy desserts, bakes and proffee.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Oikos-owned share · UGC share of Oikos TikTok reach (30d)
Oikos posts lightly. Fitness creators, home bakers and 'protein-maxxing' foodies drive nearly all of the reach, treating Oikos Pro and Triple Zero as a cooking ingredient more than a snack.
Top 6 creators · last 7 days
The house codes
Fluffy yogurt, zero-sugar bakes, frozen yogurt, proffee, gut talk. Tracked.
How the Oikos conversation moves on social, plus the signal Danone can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.