CTM. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the CTM conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about CTM right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the CTM conversation.
A category view of the corporate and business travel conversation on public social, carried by business travelers, road warriors and points-and-miles creators rather than the travel management companies themselves.
The booking headache, road warrior life, points and miles, the corporate-life vlog, lost luggage and baggage chaos, and airline and hotel horror stories. Tracked.
Each storyline shaping how corporate and business travel shows up on social, including the friction, delays and service failures a travel management company exists to solve.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.