Costa Coffee. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Costa Coffee conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Costa Coffee right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Costa Coffee conversation.
A view of the Costa Coffee conversation on public social, carried by drink reviewers, superfans and the chain's own baristas rather than the brand's feed.
The summer-menu machine, RUN-to-Costa drink hype, barista culture, seasonal food moments, when a drink misses, and the price question. Tracked.
Each storyline shaping how Costa Coffee shows up on social, including the quality and value critiques a high-street chain has to watch.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.