Constellation Brands. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Constellation Brands conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Constellation Brands right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Constellation Brands conversation.
A blend of Constellation's own Corona and Modelo activations with the much larger summer-cocktail and beach-lifestyle conversation the beers live inside.
The Corona cocktail summer, Modelo time, the Chelada and flavor push, beer as summer itself, the portfolio debate, and the drink-responsibly note. Tracked.
Each storyline shaping how Constellation's flagship beers show up on social, including the over-consumption humor a major brewer has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.