Live sample coverage from TikTok · US · meat snacks · August 5, 2026
Conagra · Slim Jim. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Conagra's edgiest snack owns a chaotic meme-and-wrestling feed: gourmet Slim Jim builds, pen-spinning stunts and 'Snap into a Slim Jim' WWE moments. A Wagyu chopped-cheese with Slim Jim from @prospectparkdeli hit 4.6M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Slim Jim conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Slim Jim right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Slim Jim conversation.
Official and WWE partners seed the slogans; creators turn Slim Jim into gourmet builds, memes and taste tests.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Slim Jim-owned share · UGC share of Slim Jim TikTok reach (30d)
Slim Jim's own channel and its WWE partners fuel the slogan moments, but chefs, meme creators, snack reviewers and superfans drive the vast majority of the reach across gourmet builds, stunts and taste tests.
Top 6 creators · last 7 days
The house codes
Culinary fusion, meme humor, fandom & flavors, the WWE partnership, mystery-meat conspiracy, health knocks. Tracked.
How the Slim Jim conversation moves on social, plus the signal Conagra can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.