Live sample coverage from TikTok · July 16, 2026
Coca-Cola. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Coca-Cola's feed splits two ways: a massive DIY "Dirty Soda" craze and creator flavor rituals on one side, and a sharp political flashpoint on the other, after a congressional debate over soda and food assistance pulled the brand into a 17.8M-view firestorm.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Coca-Cola conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Coca-Cola right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Coca-Cola conversation.
The brand holds a dominant cultural presence, but almost none of the trending reach is its own content, which cuts both ways.
Owned vs. UGC reach · last 30 days
~10%vs~90%
@lorealparisusa owned share · UGC share of Coca-Cola US TikTok reach (30d)
Coca-Cola's own accounts seed launches, but the reach belongs to creators: dirty-soda hackers like @timewithariana, viral-trend testers like @yvngquattroo, and even Congress and @foxnews.
Top 6 creators · last 7 days
The house codes
The Dirty Soda craze, brand collabs, Dua Lipa's Pickle Coke, flavor nostalgia, and the SNAP-and-soda political firestorm. Tracked.
Each storyline shaping how Coca-Cola shows up on TikTok, plus the political flashpoint the brand didn't choose.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.