Cisco. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Cisco conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Cisco right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Cisco conversation.
A view of the Cisco conversation on public social, carried by network engineers, CCNA students and IT-career creators far more than by the brand's own account.
Home-lab pride, simulation vs reality, CCNA 2.0 and AI, the six-figure path, Cisco's own voice, and the cert-saturation reality. Tracked.
Each storyline shaping how Cisco shows up on social, including the entry-level-saturation debate a career-defining certification has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.