Live sample coverage from TikTok · US · yogurt & creamers · August 5, 2026
Chobani. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Chobani's coffee creamers own the feed: cookies-and-cream lattes, seasonal flavor drops and Target hauls, with Greek-yogurt protein hacks close behind. A creamer latte from @ashleymlin hit 3.2M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Chobani conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Chobani right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Chobani conversation.
Official channels stay quiet; creators turn Chobani into lattes, recipes and store-run hauls.
Owned vs. UGC reach · last 30 days
~10%vs~90%
Chobani-owned share · UGC share of Chobani TikTok reach (30d)
Chobani's own channels post lightly. Coffee creamer fans, home baristas, protein-recipe creators and yogurt-loving families drive nearly all of the reach across lattes, hauls and flavor hunts.
Top 6 creators · last 7 days
The house codes
Coffee creamers, seasonal drops, global demand, Flip loyalty, ingredient scrutiny. Tracked.
How the Chobani conversation moves on social, plus the signal Chobani can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.