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Live sample coverage from TikTok · France · August 4, 2026

CCF. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
The loudest CCF moment on TikTok is not a campaign. It is @tf1info's report on a branch employee accused of taking more than 400,000 euros from her own clients — 1.5 million views, 1,600 comments, and a security question the brand is still answering.
Trending now · pulled from dig
Narrative intelligence

The stories driving the CCF conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about CCF right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the CCF conversation.

Earned coverage and broker advocacy carry the CCF name in France. The owned channel is close to silent, which means every spike arrives in someone else's framing.

Owned vs. UGC reach · last 30 days
~3%vs~97%
@lorealparisusa owned share · UGC share of CCF US TikTok reach (30d)
CCF posts almost nothing here, so the brand's French social story gets written by other people: news desks like @tf1info and @lesechos.fr, and mortgage brokers like @kevin_cohen_immo, currently CCF's most effective advocate without being paid to be one.
Top 6 creators · last 7 days
See the creators moving CCF's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

The fraud story, the HSBC migration, the social plan, broker rankings, the closures narrative, and the app. Tracked.

Each storyline moving the CCF name on French social right now, and the one an influence and listening team can still shape.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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