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Live sample coverage from TikTok · United States · August 2, 2026

Cambridge Mobile Telematics. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
CMT shows up on TikTok as the score behind the wheel: drivers screenshot perfect 1000/1000 ratings and "Powered by Cambridge Mobile Telematics" badges, while the highest-reach content is a privacy argument about who gets to watch a driver and what the discount really costs.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Cambridge Mobile Telematics conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Cambridge Mobile Telematics right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Cambridge Mobile Telematics conversation.

The product is discussed constantly and defended almost never — the explainer layer is third-party, not first-party.

Owned vs. UGC reach · last 30 days
~5%vs~95%
Owned share · UGC share of Cambridge Mobile Telematics TikTok reach (30d)
Almost none of this conversation is brand-published. The reach belongs to drivers, insurance explainers and gig-work creators. @mysteryjaymez (289.5K) and @liv___brooke (36.8K) set the surveillance frame, licensed agents like @friendlyneighborhooduw do the patient explaining, and gig channels like @faresandfrustrations translate the score into daily driving decisions.
Top 6 creators · last 7 days
See the creators moving Cambridge Mobile Telematics's telematics and usage-based insurance conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

The score flex, the surveillance argument, driver-vs-passenger detection, hard-braking fairness, the gig driving score, and the discount that becomes a surcharge. Tracked.

Each thread in the telematics conversation, plus the product signal a commercial mobility PM can act on.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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