Live sample coverage from TikTok · July 8, 2026
BRP. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
@off_road_professor's garage clip of a modified Can-Am Outlander squeezing out on 50-inch tires pulled 24.4 million views — more than four times BRP's entire official TikTok presence combined, and BRP didn't shoot a frame of it.
Trending now · pulled from dig
Narrative intelligence
The stories driving the BRP conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about BRP right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the BRP conversation.
The mud-run off-roaders, lake-life stunt creators, ‘Sink-Doo’ critics and jet-ski mechanics whose posts are outrunning BRP's own official channels.
Owned vs. UGC reach · last 7 days
~3.5%vs~96.5%
BRP-owned accounts share · UGC share of BRP TikTok reach (past year)
@off_road_professor's garage clip of a 50-inch-tired Can-Am Outlander pulled 24.4M views on its own — more than four times BRP's entire official TikTok presence combined for the same window.
Top 6 creators · last 7 days
House of brands
Can-Am, Sea-Doo, Ski-Doo. Tracked.
Each brand's top narrative, plus the surprise signal comms may not see coming yet.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.