Brown-Forman. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Brown-Forman conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Brown-Forman right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Brown-Forman conversation.
A category view of the Jack Daniel's conversation on public social, carried by bartenders, whiskey fans and country-music culture rather than Brown-Forman's own accounts.
Jack and Coke as the default serve, the flavor playbook, whiskey as a whole aesthetic, the founding story, first-timer reactions, and the potency and excess note. Tracked.
Each storyline shaping how Jack Daniel's shows up on social, including the first-timer and high-proof content a global spirits maker has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.