Boston Beer Company. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the The Boston Beer Company conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about The Boston Beer Company right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the The Boston Beer Company conversation.
A blend of Boston Beer's ambassador and campaign content with the much larger hard-tea and craft-beer conversation Twisted Tea and Sam Adams live inside.
Twisted Tea runs the party, keep it twisted, the Boston original, the owned playbook, Utopias and extreme beer, and the contains-alcohol note. Tracked.
Each storyline shaping how Boston Beer's flagship brands show up on social, including the underage-appeal and over-strength reputation a hard-tea and extreme-beer maker has to watch.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.