Boots. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Boots conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Boots right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Boots conversation.
A view of the Boots conversation on public social, blending the brand's own Love Island and Beauty Crew content with creator hauls, No7 reviews and honest gripes about stock and delivery.
The shop-with-me haul, No7 as Britain's skincare staple, viral and K-beauty brands landing in-store, the Love Island Beauty Crew, the deal game, and stock, delivery and pharmacy friction. Tracked.
Each storyline shaping how Boots shows up on social, including the availability, delivery and pharmacy critiques a national health-and-beauty retailer has to watch.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.