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Live sample coverage from TikTok · United States · July 19, 2026

BISSELL. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
@maddieshomefinds' Little Green spot-clean demo pulled 7.0M views — the portable Little Green, not a flagship vacuum, is the single biggest driver of BISSELL consideration this season, and the pull is "disgustingly satisfying" dark-water extraction, not a paid campaign.
Trending now · pulled from dig
Narrative intelligence

The stories driving the BISSELL conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about BISSELL right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the BISSELL conversation.

For consumer insights: the demand and the objections are both forming in UGC. BISSELL's owned channel barely registers next to the creator demos that shape how shoppers judge the brand.

Owned vs. UGC reach · last 30 days
~8%vs~92%
@lorealparisusa owned share · UGC share of BISSELL US TikTok reach (30d)
@bissell's owned clips sit in the low thousands, while creator UGC like @maddieshomefinds (7.0M) and @ediedricks_ (6.4M) carry almost all the reach — perception is being written by creators, not by the brand channel.
Top 6 creators · last 7 days
See the creators moving BISSELL's US beauty conversation.
Creator type, narratives, follower counts, and recommended actions.
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The house codes

Little Green, Crosswave, ProHeat 2X, CleanView, PowerForce, Pet Foundation. Tracked.

Each BISSELL line's top narrative and sentiment driver — the perception signal insights teams need before it shows up in tracker data.

Portfolio signal · last 30 days
See every franchise in the house.
Each product line's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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