Live sample coverage from TikTok · US · bakery snacks · August 5, 2026
Bimbo Bakeries · Entenmann's. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Bimbo Bakeries' flagship US snack owns the busy-parent feed: Little Bites as the go-to portioned snack, plus SpongeBob and Cartoon Network collectibles and a frozen-donut trend. A morning snack-hack from @candi.ortega hit 9.4M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Entenmann's conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Entenmann's right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Entenmann's conversation.
Official accounts launch the collectibles; creators turn Entenmann's into snack hacks, unboxings and taste tests.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Entenmann's-owned share · UGC share of Entenmann's TikTok reach (30d)
Entenmann's own channels seed the launches and collectibles, but parents, snack reviewers and dessert creators drive the vast majority of the reach across Little Bites, Mystery Muffins and the classic donuts and crumb cake.
Top 6 creators · last 7 days
The house codes
Busy-parent snack, collectibles, Mystery Muffins, frozen donuts and nostalgia, serving size, shrinkflation. Tracked.
How the Entenmann's conversation moves on social, plus the signal Bimbo Bakeries can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.