Live sample coverage from TikTok · US · plant-based meat · August 5, 2026
Beyond Meat. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Beyond Meat's protein-forward recipes lead the feed, but the 'is it actually healthy?' debate and stock-slide talk run right alongside. A high-protein recipe from @itsvegansis hit 5.1M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Beyond Meat conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Beyond Meat right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Beyond Meat conversation.
Official accounts launch products; creators turn Beyond Meat into recipes, expert reviews and a health debate.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Beyond Meat-owned share · UGC share of Beyond Meat TikTok reach (30d)
Beyond Meat's own channels and paid creators seed the launches, but vegan recipe creators, nutrition experts, taste-testers and finance commentators drive the vast majority of the reach, and much of it is a debate.
Top 6 creators · last 7 days
The house codes
Protein recipes, expert defense, celebrity adoption, taste tests, health doubt, stock slide. Tracked.
How the Beyond Meat conversation moves on social, plus the signal Beyond Meat can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.