Live sample coverage from TikTok · Global · cheese snacks · August 5, 2026
Bel · Babybel. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Bel's flagship cheese snack owns the air-fryer feed: crispy Babybel bites, toast hacks and taste tests, with a running 'is it real cheese?' debate alongside. A pizza-stuffed-biscuit hack from @ashleymarkleeats hit 8.0M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Babybel conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Babybel right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Babybel conversation.
Official channels stay quiet; creators turn Babybel into air-fryer bites, toast hacks and taste tests.
Owned vs. UGC reach · last 30 days
~5%vs~95%
Babybel-owned share · UGC share of Babybel TikTok reach (30d)
Babybel's own channels post lightly. Recipe creators, air-fryer hackers, parents and mukbangers drive nearly all of the reach, turning the little waxed rounds into crispy snacks, toasts and taste tests.
Top 6 creators · last 7 days
The house codes
Air-fryer crispy cheese, taste tests, family snacking, the toast trend, ingredient scrutiny, price. Tracked.
How the Babybel conversation moves on social, plus the signal Bel can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.