Beam Suntory. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Beam Suntory conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Beam Suntory right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Beam Suntory conversation.
A blend of Beam Suntory's own Jim Beam, Maker's Mark and Suntory activations with the wider bourbon-craft and cocktail conversation the portfolio lives inside.
The Maker's Mark red-wax ritual, bourbon as cocktail craft, Jim Beam on the bourbon trail, Suntory's global spirit, Jim Beam goes racing, and whiskey as a lifestyle. Tracked.
Each storyline shaping how Beam Suntory's whiskeys show up on social, including the heavy-drinking lifestyle content a global spirits maker has to navigate.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.